SHIFT exploded on to the World motorcycle scene in 1995/1996 when sponsored rider, Jeff Emig, dethroned Jermey McGrath to take out the US AMA National Supercross Championship!
About this same time, the infamous "Crusty Demons of Dirt" film was unleashed on to the unsuspecting motorcycle world, featuring Seth Enslow's ground breaking sand dune jump! Seth and SHIFT introduced the Snowboard style 'Baggy gear' that would become the buzz within the freeride movement.
Since that time, SHIFT has continued to pave the way, working with world class athletes to refine and develop aggressively styled, high performance ride and race products for the global market.
2009 Racewear available from the 15th September 2008
