JT Racing USA
Innovation. Style. Champions. The combination had worked flawlessly for nearly three decades, and had transformed JT Racing into the world’s dominant motocross gear company. But things change, and in 2001, John and Rita Gregory sold their esteemed company and retired, sending the JT Racing motocross brand into hibernation for a decade. “When I left JT Racing to work for ESPN in the mid 1990s,” remembers David Bailey, who’d been a designer there after his career-ending crash in ’87, “I sorta thought the brand would soon be dead and buried. Which it was, and for a long time. The latter 1990s weren’t kind to JT’s motocross efforts. But it seems you can’t keep a good company down. This brand is strong, and it still resonates.” Time for the next chapter in the JT Racing legacy.