Putoline was founded in 1970 by Jan Put in Bladel near Eindhoven in the south of the Netherlands. Initially Jan Put marketed lubricants for bicycles, and mopeds. Soon he also produced specific products for the MX motorbikes since he was a keen MX racer himself. These products became soon famous thanks to their outstanding quality, and the many contacts Mr Put with different Race team who immediately where enthusiastic about the products.
In the early 80ties the reputation of the Putoline products started to cross the borders and export to several countries started. Export grew bit by bit and countries like Spain and Greece became important markets in the early 90 ties.
In 1992 Jan Put sold the company to Theo Kothuis. The product range rapidly enlarged. Also road bikes, ATVs and quads, karts and jet skis got their dedicated Putoline product. The product range became very attractive and many distributors in new countries started to sell the products.
Today Putoline is a leading brand in motorcycle lubricants. The superior quality, the attractive products and the most compete range in the business is the basis of this achievement. Sponsoring of top riders and teams, official partnerships in competition help to build strong brand awareness.